maher's CV
maher jaber
Commercial Operations Professional | Trade Execution & Field Sales Performance
Profile summary
Accomplished commercial operations professional with 8 years of experience in trade execution, sales performance management, and data analytics within fast-moving consumer goods distribution. Designing territory dashboards, optimizing routing across extensive sales networks, and building automated reporting solutions that reduce manual effort. Expertise in sales planning, KPI framework implementation, and cross-functional collaboration to support commercial decision-making. Dedicated to delivering data-driven insights and operational efficiency.
Career highlights
Territory Coverage and Routing: Identified 1,200+ uncovered outlets through GPS gap analysis and built dashboards for 80+ sales routes to support field execution.
Sales Force Performance Management: Designed KPI scorecards tracking productivity and strike rate used by area managers to coach 60+ field representatives.
Reporting Automation and BI: Created 15+ Power BI dashboards and automated recurring reports, reducing manual reporting effort by ~40% across operations.
AI and Commercial Analytics Certification: Completed official certification in Claude 101 AI fundamentals covering prompt engineering and practical application in commercial workflows.
Key skills
Professional experience
Directs commercial operations and business intelligence reporting for a nationwide distribution network, managing data flows across ERP, GPS, and field systems while reporting directly to commercial leadership. Coordinates across sales, trade marketing, and finance to drive territory coverage and operational execution.
- Designed 15+ interactive Power BI dashboards covering sales performance, distribution coverage, KPI scorecards, and territory analytics, used daily by sales leadership.
- Automated recurring sales, coverage, and execution reports, reducing manual reporting effort by ~40% and accelerating decision turnaround from days to hours.
- Transformed raw ERP, outlet, and GPS data into structured business-ready datasets with ~98% accuracy, establishing single sources of truth used across departments.
- Built territory-level dashboards that informed re-routing decisions across 80+ sales routes, contributing to higher daily outlet visits per representative.
- Integrated Claude AI into Power BI workflows for advanced territory analysis, outlet-level pattern detection, and natural-language commercial recommendations.
Completed Anthropic's official Claude 101 certification covering AI capabilities, prompt engineering, and practical AI application in commercial workflows.
Dashboards, semantic models, data acquisition, workspace management, and report design.
Hands-on training in dashboards, data modeling, reporting, and business analytics.
KPI design, performance measurement, and commercial performance analysis.
KPI frameworks, forecasting, and operational efficiency for sales and commercial teams.
Education
Accounting
- Amman, Jordan
Certifications
Languages
Arabic · Native
English · Professional